Why honesty and integrity matter more than quick wins—in business and in life.
One thing I love about living in Uruguay is how often shopkeepers will send you down the street if they don’t have what you’re looking for. Instead of brushing you off with a “no,” they’ll suggest another place that might. It reminds me of Miracle on 34th Street, where Macy’s employees sent customers to other stores to make sure children got the gifts they wanted.
That simple gesture is more than customer service—it’s integrity in action. It’s about putting honesty and people first, even if it means losing a sale in the moment. And the result? Trust. Loyalty. Community.
I carry the same principle into my own work. When I take on a client project, I set clear expectations, communicate openly, and stay transparent—because I’d rather underpromise and overdeliver than string anyone along. And outside of business, the same value applies: showing up with sincerity, doing what’s right even when it’s not the easiest option, and being willing to point someone in a better direction when I’m not the solution myself.
It turns out that integrity isn’t just good ethics—it’s good business. People remember when you tell them the truth, when you care enough to guide them toward what they need, and when you choose genuine connection over short-term gain.
Sometimes the best way to serve isn’t by holding on, but by letting go—and trusting that honesty will always come back to you in ways you might not expect.