Why regular check-ins keep your business agile, relevant, and ready for growth.
It’s amazing how quickly “the way we’ve always done it” becomes the default. What once felt cutting-edge eventually blends into the background, and before you know it, your business is running on habits instead of intentional choices. That’s why hitting refresh from time to time isn’t just helpful—it’s essential.
Here are three ways to reset with purpose:
- Audit your touchpoints.
Every interaction your clients or customers have with you—your website, emails, proposals, even your voicemail message—sends a signal about your business. Make a list of these touchpoints and review them one by one. Do they reflect who you are today, or who you were five years ago? - Test the user experience.
Pretend you’re a new client: sign up for your newsletter, book a call through your scheduler, or walk through your checkout process. Better yet, ask a friend to do it and give you honest feedback. Sometimes the smallest friction points—a confusing form, a broken link, or unclear instructions—can turn people away before you even know they were interested. - Check alignment with your goals.
Your systems and processes should support where you want to go, not just where you’ve been. If your focus has shifted toward bigger projects, recurring clients, or a new niche, your current workflows may need updating to match that direction.
Refreshing doesn’t mean tearing everything down—it means making sure the foundation you’ve built still supports the business you’re building now. With just a little time and attention, you’ll uncover what needs tweaking, what can be simplified, and what deserves to stay just as it is.