When you’ve been running your business for a while, it’s easy to stop really seeing the things you look at every day—your processes, your website, even your LinkedIn profile. They’re just… there. But as your business grows and changes, what once worked perfectly might now be outdated, off-brand, or simply not as effective as it could be.
Here are 3 ways to keep your eyes fresh:
1. Revisit old decisions. The way you did something three or five years ago might not be the best way today. New tools come along, your focus shifts, and easier (or cheaper) options pop up all the time. It’s worth asking: “If I were starting from scratch now, would I do it this way?”
2. Double-check the familiar. A friend once told me she found a typo in her email newsletter that had been sitting there for years. Years! It happens to all of us. That’s why it’s worth combing through the things you think you know by heart—whether it’s a presentation you’ve given a dozen times or the pages of your website. Click every button, follow every link, and make sure everything works exactly as it should.
3. Stay in the loop, even when you delegate. You don’t have to know the tech inside and out, but you do need to know what’s supposed to happen when. Check the work you outsource, ask questions, and jot down notes for future reference. That way, you can catch issues early—before they turn into bigger headaches.
Running your business on autopilot can feel comfortable, but it’s worth playing detective every now and then. You might be surprised at what you find—and how much smoother things run afterward.
Keeping Your Business Eyes Wide Open
