A few minutes of fresh perspective can make a world of difference.
It’s easy to forget that your website isn’t really for you—it’s for the people who land there looking for answers. But once you’ve been staring at your site for months or years, you stop seeing it the way they do. You know where everything is, you skim past the outdated bits, and you don’t notice when something feels confusing.
That’s why it helps to walk through your website with a beginner’s mindset. Pretend you’ve never been there before and ask yourself:
- Can I find what I need quickly?
Most visitors are scanning for one or two things—what you do, how you help, and how to reach you. If that information isn’t obvious within a few seconds, it’s time to simplify. - Does it feel welcoming and up-to-date?
Old blog posts, fuzzy headshots, or outdated branding can make a site feel neglected. Fresh content and current visuals show that you’re active and engaged. - Is the journey smooth?
Try clicking through your menu, filling out a form, or booking a call. Any roadblocks—a broken link, a clunky checkout, or a form that doesn’t send—are moments where you might lose someone.
The truth is, your website doesn’t need a full redesign every year. But it does need regular check-ins to make sure it’s still doing its job: welcoming visitors, reflecting your brand, and making it easy for people to take the next step with you.
Sometimes, the best way to refresh your business isn’t by adding more—it’s by clearing out what no longer works and making sure the essentials shine.
Not sure where to start? A short chat can help you find the next right step. Schedule your free 30-minute call.